For every £10 our customers spend on Bayer CropScience products, at least £1 goes into research and development. This high level of investment is our way of ensuring that farmers have the right tools today, and tomorrow. In fact, we currently invest over 20% of our entire Global research and development budget towards European projects which will benefit British and Irish farmers. That’s quite a commitment compared with the industry average of only 7.7%**
We invest in the development of category-leading products like Liberator®, Aviator® and Redigo® Deter®, seeds varieties like Harper and services with our Pollen Beetle Predictor Tool. But we’re not just investing for today’s farmers.
We’re investing over £150m* a year and over the next five years we’re actually ploughing over £750 million* into developing the next generation of products for a whole new generation of farmers.
These are just some of the ways we ensure that the future of British and Irish farming is at the heart of everything we do.
*Annual investment figure for 2014 and intended continuation of investment over the subsequent 5 year period.
**Phillips McDougall R&D Trends Report 2013.