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Smartphone apps introduced to fruit growers @ Fruit Focus (press release)

Cambridge, 25 July 2012


Fruit growers will be given the chance to try Bayer CropScience’s new smart phone applications (apps) at the Fruit Focus show.


Three apps have been developed by the firm, although the product manual app will be of most interest to specialist fruit growers. That application will help any users of Bayer CropScience products find key information about a product quickly and easily on the move, rather than relying on a hard copy manual or needing internet access.


“We know referring to key information about our products is an important requirement for growers and agronomists,” said Mike Abram, the firm’s PR and communications manager.


Since the new look Bayer CropScience website was launched in March 2011 there had been nearly 6000 downloads of the product manual from the site, he said.


“The smartphone app is designed to make finding that information even easier, and will always have the most up-to-date information loaded.”


Along with the product manual app, Bayer CropScience has also developed apps for identifying key arable weeds and pests, based on popular handbooks.


All the apps are free to download from either iTunes or the Android app stores. To learn more about the features of each app watch videos at


Both the Weed Guide and Pest Spotter handbooks, which the identifcation apps are based on, have also been updated and are available by registering for a copy online at



Find more information at



Mike Abram, Tel. no: 01223 226621




About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 7.255 billion (2011), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 21,000 and is represented in more than 120 countries. This and further news is available at:



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This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conformthem to future events or developments.