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Welcome to 365 West

Welcome to the home of West region advice & expertise

Hosted by your local Bayer technical managers who are on hand to offer advice and expertise on crop growing strategies. We may not be able to meet you face-to-face at the moment, but you can still join the Bayer team and leading industry experts online for guided walk-throughs and valuable insight.

Gareth Bubb


Commercial Technical Manager for the West

7 ways to keep crops on track this April in the West

Crop Progress

Crops changing quickly at this time of year. As this is written toward the end of March crops have started taking up applied nitrogen, and we’re reaching GS30 in some crops.

Some oilseed rape crops have gone backwards with larval damage, but generally they are looking better than this time 12 months ago.

Gareth’s agronomy tips for April

  1. Final chance for weed control in wheat
  2. Treat T0 as yellow rust spray in wheat
  3. Concentrate on timing at T1
  4. Sign up for rapid disease detection tests
  5. Target GS30-31 for winter barley T1s

Click here to read more

A rugby playing, Butcher’s son – meet Bayer’s man in the West

A familiar face to many of you, Gareth Bubb is Bayer’s local Commercial Technical Manager for the west. But did you know that it was our nearest and dearest competitors that inspired him to work in agriculture?

Q. Did you always want to work in agriculture?
A. No. I’m not from a farming background – my parents had a butchers and greengrocers shop in mid-Wales. But while I enjoyed biology, I knew that I didn’t want to be stuck in a lab. For my sandwich year work placement at University, I decided to apply for a Trials Agronomy role with BASF in Suffolk since I enjoyed the agriculture modules on my Applied Ecology course. After a year with BASF in the trials department I decided that a career in agriculture was for me.

Q. Did you join Bayer directly after graduating?
A. Not quite. Following university my old rugby coach gave me a job in a factory so could pay off debts. I’d also done this during summer holidays. He made me work on the night shift so I could train in the week and play rugby at the weekends. I then applied for trial jobs with Bayer and Rhone Poulenc and was offered both and took the Bayer one. Ironically, I’d have probably ended up exactly the same if I’d taken the RP one [as they are on the legacy firms of Bayer].

Q. What’s the best part of your job as a CTM?
A. It’s all about the people – both colleagues and customers, and that no two days are the same. I work with a great team – we have high expectations of each other, but also have a lot of fun.

Q. How do you think farming is going to change in the next 5-10 years?
A. I think there will be a more holistic approach rather than just looking at individual aspects and will be more justification around agronomic decisions.

Q. When you’re not working, where would we find you?
A. On the side-lines watching a member of my family playing either rugby, hockey or cricket, depending on the day of the week and time of year. If you were very unlucky you may see me participating in the loosest sense of the word in two of the three.

Q. Describe yourself in three words
A. My family suggested “Grumpy old man”, but I prefer: “Loyal, stubborn, Welsh”!


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