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Welcome to 365 East

Welcome to the home of East Midlands region advice & expertise

Hosted by your local Bayer technical managers who are on hand to offer advice and expertise on crop growing strategies. We may not be able to meet you face-to-face at the moment, but you can still join the Bayer team and leading industry experts online for guided walk-throughs and valuable insight.

James Wilkins


Technical Manager for Bayer CropScience based in Norfolk

Sam Harvey

Cambridgeshire & Essex

Commercial Technical Manager for Cambridge and Essex

Ella Crawford


Commercial Technical Manager for Suffolk.

The big 8: How to keep gross margins on track on farm this spring

Crop Progress

After almost certainly the wettest winter on record and in the main relatively cool conditions throughout March crop development and field work has been a bit stop start. Winter cereal crop potential is of a mixed bag, but in the main better than 12 months ago. A dry spell at the end to February allowed traveling for early nitrogen which was a blessing given the winter rainfall.

Spring cropping has progressed, with some sugar beet drilled by the end of March for those that had seed. However, much of the crop will go in the ground relatively late which isn’t ideal.

Oilseed rape area may be down, but crops are looking reasonable coming out of winter, and seem to have coped with the cold winter weather a bit better than other break crops such as winter linseed and beans. Implications of larval damage are yet to be known.

Sam's agronomy tips for April

  1. Take care with any outstanding grassweed control in cereals
  2. Focus on yellow rust at T0 in wheat
  3. Focus on both yellow rust and Septoria at T1 in wheat
  4. Choose product wisely for winter barley fungicides at T1
  5. Invest in oilseed rape crop potential
  6. Pay attention to detail with sugar beet herbicide sprays
  7. Follow best practice when using Emerger in potatoes
  8. Look out for new offers from Bayer for FieldView plus

Click here to read more.

James Wilkins – Norfolk

Q. How long have you worked for Bayer?
A. 5 years, initially in the field trials team, before becoming Commercial Technical Manager in Norfolk at the end of 2019.

Q. Did you always want to work in agriculture?
A. Yes, my Dad is an agronomist so I spent a lot of time walking crops growing up. I studied agriculture at Aberystwyth, and was excited by the dynamic and changing nature of farming.

Q. What role do you think Bayer will play in the future of farming?
A. By finding new solutions to the changing environments and challenges. That will be through new technology and innovation as well as crop protection products, for example, Climate FieldView, which is an exciting new tool to manage farm data and help with decision-making.

Ella Crawford – Suffolk

Q. How long have you worked for Bayer?
A. 5 years – initially as a trainee.

Q. Are you from a farming background?
A. No, but I grew up around local farming friends. I was inspired by how passionate farmers and the wider industry is in helping feed more people with diminished resources, and wanted to be part of this. I’ve always had a keen interest in how science and technology can help, which led me to Bayer.

Q. What innovation are you most excited about for the future of farming?
A. Digital technology. It has already taken a step forward, but we are only just discovering its true potential to help growers make more informed decisions and improve efficiency and productivity on farm.

Ella Crawford

Sam Harvey – Cambridgeshire & Essex

Q. How long have you worked for Bayer?
A. Nearly 9 years.

Q. Did you always want to work in agriculture?
A. Yes, there was never a question about what else I would do. I studied agriculture at University, and you will find my name on the wall in the Farmers Club in London for its Gold Award in Farm Management.

Q. What’s the best part of your job as a CTM?
A. I enjoy the variety it brings day to day, solving the questions and scenarios presented to me. There’s a nice balance between working for a large corporation, but at the same time being in a flexible role in or close by the field.

Sam Harvey

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4 actions to consider this February to keep crops on track

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Three key agronomic decisions to get right in cereal and oilseed rape crops this October in East Anglia

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East: Look after established and new crops this August in these 4 key areas

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East Anglia: 6 agronomy tasks to consider this June and July

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