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Welcome to 365 East Midlands

Welcome to the home of East Midlands region advice & expertise

Hosted by your local Bayer technical managers who are on hand to offer advice and expertise on crop growing strategies. We may not be able to meet you face-to-face at the moment, but you can still join the Bayer team and leading industry experts online for guided walk-throughs and valuable insight.

Adam Tidswell

North East Midlands

Commercial Technical Manager at Bayer for the North East Midlands

Darren Adkins

South East Midlands

Commercial Technical Manager for the South East Midlands

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6 agronomy tips to see Midlands crops through to harvest this June

Crop Progress

As we approached the last week of May, winter wheat crops in the East Midlands were a mixed bag. In later drilled crops after roots, T1 fungicides had only just been completed, while forward crops were being sprayed with T2 fungicides in the third week of May.

The dry and exceptionally cold weather through April reduced disease pressure, with yellow rust virtually disappearing, and Septoria hardly being seen above leaf five. But the rain through most of May and forecast warmer weather will mean monitoring crops carefully for disease as it reawakens.

Spring cereal crops are extremely variable, depending on moisture availability at drilling, while sugar beet crops also haven’t enjoyed the dry, cold and frosty weather. Most beet has now emerged but growth stages have been variable across the field. Potatoes have also been slow to emerge.

Darren’s agronomy tips for June

  1. Finish off T2 sprays in wheat
  2. Don't compromise T3 timing
  3. Decision time for spring barley crops
  4. Finish off beet herbicide programmes
  5. Plan blight programmes in potatoes
  6. Correctly time oilseed rape desiccation
  7. Visit our Field Days Demonstrations

Click here to find out more

Darren Adkins - East Midlands

Q. How long have you worked for Bayer?
A. 10 years

Q. Are you from a farming background?
A. No, but my Dad worked as an agricultural engineer. I worked on a farm during work experience while at school, and knew that I didn’t want to work indoors so a farm seemed the ideal place. I carried on helping with harvest, and the seeds were set for a career in agriculture, initially as an agronomist looking after a variety of crops.

Q. How do you think farming will change in the next 5-10 years?
A. I think digital solutions, such as Climate FieldView, that allow us to gather data in one place to help with complex decision-making, will shape the way we make informed agronomic choices about crops. Working alongside tests, such detecting disease before any visual symptoms appear, the way we approach agronomy will take a step forward. But I don’t think these tools will replace agronomists walking fields, just help make better decisions.

Q. When you’re not working, where would we find you?
A. Outside walking – especially in the Munros in Scotland, or possibly flying, as I have a private pilot’s licence and can often be seen in the sky above Lincolnshire on a clear sunny day.


Darren Adkins

Adam Tidswell - East Midlands

Q. How long have you worked for Bayer?
A. Since November 2014. After 6 years in Yorkshire, I’m moving home to Lincolnshire continuing in a CTM role and as Northern Team lead.

Q. Are you from a farming background?
A. Yes, I grew up on our mixed arable and vegetable family farm in South Lincolnshire, so farming has always been close to my heart.

Q. What’s the best part of your job as a CTM?
A. I like that not one day is the same, and being able to build strong relationships with customers and working with the best team in the industry.

Q. What does a typical day look like?
A. During the pandemic it has been lots of online meetings and phone calls with customers, but usually it’s more out and about visiting trials and customers.

Q. When you’re not working, where would we find you?
A. I’m a keen traveller – at least pre-pandemic – and now a converted cyclist after cancelling the gym membership. But by the time you read this, I’ll be a Dad, as my partner Chloe and I are expecting our first baby in January.


Adam Tidswell

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