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Welcome to 365 East Midlands

Welcome to the home of East Midlands region advice & expertise

Hosted by your local Bayer technical managers who are on hand to offer advice and expertise on crop growing strategies. We may not be able to meet you face-to-face at the moment, but you can still join the Bayer team and leading industry experts online for guided walk-throughs and valuable insight.

Adam Tidswell

North East Midlands

Commercial Technical Manager at Bayer for the North East Midlands

Darren Adkins

South East Midlands

Commercial Technical Manager for the South East Midlands

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Four detailed agronomic insights this October in the Midlands

Crop Progress

Oilseed rape establishment is highly variable again ranging from crops with 7-8 leaves to stuff that was written off in early September. It’s partly drilling date, but mostly the lottery of moisture. Even on the same farm, there are fields that haven’t made it, a few miles away from those that have.

The earlier drilled crops have generally escaped adult cabbage stem flea beetle, although some succumbed to slugs. Some of the later drilled crops both hit a dry spell and that warm weather at the end of August when flea beetles came out in force.

But there’s more this season that’s looking good than perhaps even last season – probably because a greater percentage was drilled earlier.

Some people had already ventured out to start drilling wheat by the third week of September, but relatively few. Where they have it is more in the Cotswolds where grassweed pressure is generally lower than in Bucks and Northants.

But most growers were holding their nerve, although probably not for much longer. I think the 10th October rather than the 15th might be a common point to kick off. Luckily most have been saved by reasonable yields and prices last season so it’s not like the awful October drilling window last autumn has been as detrimental to business as it could have been. Hopefully that will mean growers see sense as they know what will happen with grassweeds if they drill early.


Ben’s agronomy tips for October

1. Cover early drilling weed control windows

2. Follow up pre-emergence applications within 10-14 days

3. Concentrate on pre-emergence in any later drilled winter barley

4. Assess whether you need an autumn disease control spray in oilseed rape


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Darren Adkins - East Midlands

Q. How long have you worked for Bayer?
A. 10 years

Q. Are you from a farming background?
A. No, but my Dad worked as an agricultural engineer. I worked on a farm during work experience while at school, and knew that I didn’t want to work indoors so a farm seemed the ideal place. I carried on helping with harvest, and the seeds were set for a career in agriculture, initially as an agronomist looking after a variety of crops.

Q. How do you think farming will change in the next 5-10 years?
A. I think digital solutions, such as Climate FieldView, that allow us to gather data in one place to help with complex decision-making, will shape the way we make informed agronomic choices about crops. Working alongside tests, such detecting disease before any visual symptoms appear, the way we approach agronomy will take a step forward. But I don’t think these tools will replace agronomists walking fields, just help make better decisions.

Q. When you’re not working, where would we find you?
A. Outside walking – especially in the Munros in Scotland, or possibly flying, as I have a private pilot’s licence and can often be seen in the sky above Lincolnshire on a clear sunny day.


Darren Adkins

Adam Tidswell - East Midlands

Q. How long have you worked for Bayer?
A. Since November 2014. After 6 years in Yorkshire, I’m moving home to Lincolnshire continuing in a CTM role and as Northern Team lead.

Q. Are you from a farming background?
A. Yes, I grew up on our mixed arable and vegetable family farm in South Lincolnshire, so farming has always been close to my heart.

Q. What’s the best part of your job as a CTM?
A. I like that not one day is the same, and being able to build strong relationships with customers and working with the best team in the industry.

Q. What does a typical day look like?
A. During the pandemic it has been lots of online meetings and phone calls with customers, but usually it’s more out and about visiting trials and customers.

Q. When you’re not working, where would we find you?
A. I’m a keen traveller – at least pre-pandemic – and now a converted cyclist after cancelling the gym membership. But by the time you read this, I’ll be a Dad, as my partner Chloe and I are expecting our first baby in January.


Adam Tidswell

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