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Privacy statement - social media

The twitter @Bayer4CropsUK and @DrBlackgrass social media channels (hereinafter each referred to as the “Social Media Channel“) are provided by Bayer CropScience Limited (hereinafter “us” or “we”). For further information regarding the provider of the Social Media Channel, please refer to our imprint.

A. Handling of personal data

In the following we wish to provide you with information on how we handle your personal data when you use our Social Media Channel. Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Social Media Channel requested by you (Art. 6(1)(b) General Data Protection Regulation).

I. Using our Social Media Channel

1. Using comment-, message- or chat-functions

You can contact us directly via the comment-, message- or chat-functions available on our Social Media Channel. The information provided by you in this context will exclusively be processed for purposes of responding to you, unless other purposes are indicated in this Privacy Statement.

2.  Information on product issues and/or complaints

This Social Media Channel is not intended or designed for communications regarding quality complaints and/or other issues regarding the safeness or quality of Bayer Crop Science products. If we do receive communications regarding Bayer Crop Science products on this Social Media Channel, we will transfer the information into our customer complaints database and deal with it through that process. If you wish to make a quality complaint, please contact your local customer technical manager (CTM), contact details of our CTM’s are available on our website.

3. When you follow us

Anyone who follows our Social Media Channel sends information to the platform provider, who again provides us with aggregated information about all users who follow our Social Media Channel. For more details on the data the platform provider collects in this regard, please consult the privacy statement of the platform provider https://twitter.com/en/privacy.

II. Social Media Management Tool

We use a social media management tool to administrate our account and manage the content we share on our Social Media Channel as well as our visitors’ engagement with us (Art. 6(1)(f) General Data Protection Regulation). For this purpose, any of your engagements with our Social Media Channel (e.g. comments, likes, posts, messages) will be transferred and stored in our social media management tool.

The social media management tool allows us to analyse the overall engagement of our visitors with our Social Media Channel to e.g.

We keep a record of your engagement with us for as long as you keep regularly engaging with us.

III. Social Media Listening

We conduct so called social media listening. Social media listening is the process of identifying and assessing what is being said about a company, individual, product or brand on social media channels. We use social media listening services exclusively on publicly accessible content to

We use the insights we receive from social media listening to better understand sentiment, intent, mood and market trends as well as to better understand our customers’ or other stakeholders’ needs and thereby improve our services and products and

We perform social media listening on the legal basis of the statutory permission which allows a processing that is necessary for pursuing a legitimate interest, namely the above described purposes on what we use the insights of social media listening for (Art. 6(1)(f) General Data Protection Regulation).

IV. Transfer of data for commissioned processing

For the administration of our Social Media Channel we will use specialised service contractors, who will have access to the personal data of all users contacting us via such Social Media Channel. Such service contractors are carefully selected and regularly monitored by us. Based on respective data processor agreements, they will only process personal data upon our instruction and strictly in accordance with our directives.

V. Processing of data outside the EU / the EEA

Your data will in part also be processed in countries outside the European Union (“EU”) or the European Economic Area (“EEA”), which generally have a lower data protection level than European countries. In such cases, we will ensure that a sufficient level of protection is provided for your data, e.g. by concluding specific agreements with our contractual partners (copy available on request), or we will ask for your explicit consent to such processing.

B. Information regarding your rights

The following rights are in general available to you according to applicable data privacy laws:

If you wish to exercise your rights, please address your request to the contact indicated below.

C. Contact

For any questions you may have with respect to data protection, please send us a private message via the message function on our Social Media Channel or contact our company Data Protection Manager at the following address:

By post:

Data Protection Manager

Legal and Compliance Department

Bayer plc

400 South Oak Way

Green Park

READING

Berkshire

RG2 6AD

By e-mail:         dataprotection-uk-eire@bayer.com

D. Processing of personal data by the platform provider

Please note that the platform provider of this Social Media Channel will also process your personal data when you visit our Social Media Channel. For further information, please consult the privacy statement of the platform provider of this Social Media Channel https://twitter.com/en/privacy..

E. Amendment of this Privacy Statement

We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our Social Media Channel. Any amendments become effective upon publication on our Social Media Channel. We therefore recommend that you regularly visit the Social Media Channel to keep yourself informed on possible updates.

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